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The rituals of the entertainment world explained — how awards really work, and how public figures manage a reputation over time.

Photographers crowd a press line at a film festival

Photo: Everwest, CC BY 4.0, via Wikimedia Commons

Culture

The Celebrity Rebrand, Explained

Reinvention is one of the oldest moves in public life. Here is how a reputation actually gets reshaped — and why some rebrands work while others fall flat.

September 25, 2026 · 4 min read