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How films find an audience, why they look the way they do, and the numbers and traditions that shape a trip to the cinema.

Rows of empty seats inside a cinema auditorium

Photo: JOHN K THORNE, Public domain, via Wikimedia Commons

Movies

Why Movie Runtimes Keep Getting Longer

It feels like every big release now runs past two and a half hours. There are real reasons — creative, commercial and technical — behind the stretch.

August 30, 2026 · 4 min read

A lit movie-theater marquee at dusk

Photo: Arthur Allen, CC0, via Wikimedia Commons

Movies

How Box Office Numbers Are Counted

Those opening-weekend figures you see everywhere are the result of estimates, reporting and a surprising amount of convention. Here is what they really mean.

August 14, 2026 · 3 min read